Thursday, June 6, 2013

Success takes drive

On June 6, 1933, Richard Hollingsworth opened the world's first drive-in movie theater, in Camden, New Jersey. More than 600 people drove in, at 25 cents a head plus 25 cents per car, to see Wives Beware, starring Adolphe Menjou.  

Hollingsworth had come up with the idea some years before, when he took some friends outside to show them home movies, because it was too hot indoors. He set up his projector atop his Model A and showed his movies on a sheet draped from his garage door. It was a hit. His first impulse was to show movies at gas stations, but he found that gas-station owners wouldn't pay for it. So he built his own theater, which featured ramps that tilted cars up so that people could see over the cars in front of them.

Relevant trivia:  Adolphe Menjou had earlier starred in the movies Road Show, A Kiss in the Dark, and Open All Night.

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